Charlie On The Go
Tuna is a staple in many household cupboards. With their new seasoned varieties of tuna, StarKist changed the market from a bland can to a lunchtime creation. Supporting the Tuna Creations product line, several sweepstakes were launched across a series of digital and traditional platforms encouraging fans to feed their minds, souls and mouths. It was so tasty that even AdWeek.com couldn't resist taking a bite.